The Hotel Brand Story
Telling your brand story and providing a glimpse into the experience that guests will receive when they stay at your hotel cannot be achieved by website text and static imagery alone, but with the visually enticing experience that may be achieved by telling your ‘story’ with video can tap into the emotion of prospective guests.
The Hotel Video Marketing Statistics – Does Video Work?
Quite simply put, YES, video marketing statistics show that bookings are 67% more likely to happen when a video is available on the website.
20% of users read text while 80% will watch a video with the same content. This shows that video is more appealing and easier to consume than text. As a Hotelier you want to gain from your digital marketing investments. Video is one of the more efficient ways to achieve those gains and with 52% of marketing professionals worldwide naming video as the type of content with the best ROI, don’t allow your hotel to miss out.
Additionally, 88% of YouTube Travel Searches Focus on Destinations. This is where the hotel becomes extremely important. When people know their destination, the next step is to find a great hotel.
YouTube and Vimeo Videos for the Hospitality Sector?
Guests searching for a luxury hotel are unlikely to be searching YouTube or Vimeo for their place to stay, but they do expect to see a visual representation online. The production and marketing of a luxury hotel video on YouTube or Vimeo allows for any video with the right marketing to list highly on Google under luxury hotel search terms, while at the same time providing for call to action elements to be added to the video. YouTube is also rated as the second most used searched engine behind Google (yes higher than Bing).
Call to action overlay buttons to any hotel video, transforms the medium of YouTube and Vimeo into an unrivalled click through stream to your hotel website – has your hotel got video and is your video being marketed online effectively?..Let us know..
Ensuring your video represents the high quality of service and luxury surroundings is essential. You’ll find many poorly filmed videos on YouTube, so ensuring your hotel video presentation stands out and accurately represents the luxury experience guests will receive on arrival at your hotel, requires a professionally filmed production.
Story Telling Wonderfully Captured in the Glenaegles Resort Video.
Hotel Recommendation with Social Media
Facebook is all about social engagement and plays an important role in every hospitality sector marketing strategy in utilising the power of online recommendation.
With just a moment to capture the attention of today’s online user, it’s Facebook’s auto-play facility for videos within their timeline that is grabbing attention and the ‘likes’ and ‘shares’ hotels are looking for to achieve that invaluable recommendation and click through to the website.
It’s this high attention grabbing feature that makes it essential for any hotel, restaurant or wedding venue to have a story telling video for their business as a core element of any online marketing strategy.
Successfull Email Marketing with a Video Subject Line
Marketing managers at most hotels run a strategic email marketing campaign to promote the hotel brand, encourage take-up of promotional offers and seasonal events, but just how effective are the e-shot subject lines at generating high open rates?
With the play button becoming “the most compelling call-to-action on the web,” to borrow the words from business leader Andrew Angus, it is with no surprise that research has found using the word “video” in an email subject line boosts open rates by a whopping 19%.
Embedding video functionality is an option available in all but the most basic email marketing software systems. So with the ever increasing volume of email traffic bombarding user email accounts and the task in generating higher open rates and user engagement from email becoming more difficult, video should be a core part of every hotel marketers email campaign strategy.
Hotel Video Production – ROI
From a purely financial stand point, every business must consider the ROI of any marketing investment. If you get twenty people unsure whether to come to your hotel instead of not coming, if you get a handful of bride and grooms to choose your venue over another, if you get just three companies to choose your hotel for a conference or retreat…
You don’t need all of the above; just one of those examples will pay for the video filming. After those few customers you are now profiting on your investment and that video is good for the next couple of years…not to mention the prestige within the hospitality industry in having one of the best videos around.
Please do let us know your thoughts and experiences with video marketing – get in touch.