Innovation in Hotel & Hospitality Marketing

Embracing the marketing model change in the Luxury Hospitality sector

Embracing the Marketing Model Change and adapting the approach of marketing managers to technology and digital marketing, while maintaining that all important relationship with guests. Social and video marketing adds value in strengthening the hospitality marketing management model and changing the way hotels and restaurants in general adapt to technology and social change.

It’s about time for innovation in hospitality…

Hospitality has now reached a point where a mind shift in marketing has become essential. With the growing power of broker companies gaining position in Google Search results and general brand recognition, it is now essential that hoteliers and restaurateurs adapt to the latest in digital marketing trends to ensure they do not lose control over their online positioning and the ability to control direct guest bookings.

….and the time is right…

Traditionally, hospitality marketing has been slow to adopt the latest in marketing trends and with the speed in engagement for social and video content as both lead generator and lead conversion, the time is right to challenge the status quo of current marketing models.

…ambition is key…

Innovation ambitions for both Hospitality Sector Businesses and many Hospitality Marketing Agencies revolve around a stayed and archaic marketing model. Most innovations are a response to guest booking challenges and few exploit the opportunities to create value in a new way.

Digital solutions for digitally-aware clients produce successful implementation and a change in the way marketing budget is deployed across the board. This change leads to greater control of direct bookings and a greatly increased Return on Investment for the marketing spend.

Current thinking…

Hospitality is tinkering with social and video marketing by attempting to adapt to the disruption caused by the introduction of the new and fast-evolving marketing platforms.

The realisation to adapt and implement a change in marketing ideas has been realised, yet without action to change the marketing model and rebuild the marketing strategy – a, ‘tick-box’ exercise has been used to address the issue as hoteliers and restauranteurs are unsure how to modify the spending allocation of their marketing budget.

Enabling innovations that can change the hospitality marketing model…

Re-designing, rather than re-organising the marketing infrastructure to exploit the innovation opportunities and transform the way hospitality engages with prospective guests. With a deeper level of emotional engagement, video and social utilisation across all marketing sources such as PR, SEO and content marketing is greatly assisted.

Attributing to, rather than taking from, every level of marketing strategy and re-aligning the marketing spend to encompass effective video and social distribution will action the change to the hospitality marketing model needed to ensure protection of brand and direct lead generation in search engine results.